How The Coronavirus Will Impact Handyman Businesses And What to Do About It

Coronavirus impact on handyman business

Updated: 4/27/20

Everyone has Coronavirus on their mind, and rightly so. This could be the most important event in our lifetime. It’s already changed the world. The only question now is “how much will the world change?”

Nobody knows.

Experts are happy to share their opinions, which are likely very good opinions based on complicated economical models, cutting edge science, and a comprehensive view of history.

But ultimately, nobody knows.

Maybe one of the thousands of brilliant scientists out there will develop a vaccine or anti-viral treatment that works and we can all go on with our merry lives. Or, maybe this will drag on until well into 2021.

This likely leaves you with a lot of questions bouncing around in your head. And as a reader of this website, one of those questions is “how will this impact my handyman business?

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How to Use Google My Business To Generate FREE Leads For Any Local Business

Computer Screens showing graphs and charts

Google My Business is one of the easiest, most effective, and FREE ways to generate leads to any homes service business. It doesn’t matter if you do small home repairs, build decks, or remodel homes, this is a major opportunity to grow your business with minimal effort.

There are very few free marketing methods for handymen and contractors that actually work. But, if you want to take advantage of this one, you’ll need to know how to optimize your profile on Google.

When I started my handyman business in 2012, I set up a profile on the platform (which was called Google Places at the time), and within days I was receiving high quality leads from it. Since then it has helped me generate hundreds of free leads and continues to play a significant role in my online marketing strategy.

I love tools like this because they help lower the barrier of entry to get started as a service pro. You can simply sign up, spend some time to optimize your profile, and in many cases, start receiving free leads within days.

Now, things are a little different than they were back in 2012. Far more businesses are online these days and the competition is higher. But you can still stand out with a little know-how. I’ve been helping handymen and contractor’s generate leads online for the last seven years and this strategy continues to work.

So let’s dive in! In this article, I’ll share how to leverage this free tool to grow your business fast.

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What’s the Best Way to Advertise for a Handyman Business?

Best handyman advertising

Pros are always asking me for the best way to advertise their handyman business.

Is it Home Advisor? Thumbtack? Craigslist? Direct mail? Door flyers?

There are at least a hundred different ways to attract customers for your home service business, and I’ve tested a lot of them.

But my answer is always the same regardless if they offer small home repairs or custom remodels. Basically I tell them something like this…

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Thumbtack Pro Review: What You Need to Know

Thumbtack Pro Reviews

Thumbtack can be a fast and easy way to get customers and grow your business, but should you use this lead generation service?

I’ve talked to several pro handymen who consistently generate quality leads through Thumbtack, but when you read online reviews it’s like Thumbtack is out there killing babies or something. People are pissed.

So who should you trust, and most importantly, should you use it to generate leads for your business? That is the ultimate question I’ll answer in this article.

I’ll talk about the controversial issues around Thumbtack, the pros and cons of using it, how much you can expect to pay for a lead, and tips for maximizing your results if you decide to sign up and test it for yourself

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The Future of the Handyman Business

Handyman Business Future

I don’t know of a better time in history to be a professional handyman or contractor.

Our economy is growing.

Our society is becoming less and less handy.

Houses are getting more complex.

And people are outsourcing more of their lives every day in an attempt to do more, have more, and be more.

It used to be uncommon to hire a housecleaner. It was something only wealthy families did. Now it’s normal for a middle class family to hire not only a housecleaner, but to hire mobile dog groomers, carpet cleaners, painters, lawn care services, dog walkers, nannies, and of course, a handyman.

Basically, there has never been such a high demand for our services. But the interesting thing is that as an industry, we are relatively unsophisticated.

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4 Ways To Grow Your Business WITHOUT Working More or Hiring Employees

Grow business in goldfish glasses

Do you feel like your handyman business income has hit a glass ceiling?

Maybe your schedule is already full, and you’re pretty sure your pricing is about as high as it can go.

If so, how do you increase your income? How do you generate more profit when you don’t want to raise your prices, work more hours, or work harder?

At first glance, it may seem difficult. Potentially not even worth the effort. A lot of pros assume the only way to grow from here is to hire employees, and most don’t want to do that.

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